From Tony Robbins to Joe Wicks, there's science behind the link between high achievers and deliberate cold exposure. So many CEOs and celebrities swear by their cold water habit, here's why. How do you picture the morning routine of a successful CEO, Athlete, or Entrepreneur? Probably an early #5amclub wake up, journaling, and meditation. Followed by exercise and a cold shower before the rest of the population is even awake.

When it comes to ice baths and even wild swimming, there’s one thing you should be mindful of… the after-drop. We’ll explore what exactly the after-drop is, why it happens to our bodies and what we can do to avoid it.

Does cold immersion impact muscle growth and should it be avoided if you’re looking to gain muscle mass? Yes, and no. Our ice baths are used by athletes across the UK as an essential part of their physical recovery. If you’re specifically aiming to build muscle, read on.

While cold water therapy can provide numerous benefits, it is important to be aware of the do’s and don'ts to ensure a safe and effective experience.

If you’re going to embark on this journey, you need to remember it’s going to be uncomfortable and challenging but that’s quickly overcome by how invigorating and rewarding the whole process is.

Taking cold showers is the most popular way to get started with cold water therapy, mainly because they are super accessible to the masses and easy to slot into your current routine.

Resolutions and goals are good but building habits are better. You don’t have to wait for a new year, check out five healthy habits you can start this week. 

Cold water immersion has been around for centuries but more recently, its boosted popularity is causing people to ask more questions than ever. The answer is yes, cold water immersion can help with weight loss. But let’s look at the science… 

Setting goals is important, but ambitious targets without supporting habits get old fast. Incorporating helpful habits into your daily routine can enable you to shift the parameters of your comfort zone, increasing the strength and resilience of your mind and body.

Last Summer, my Brother had the idea to introduce a Barrel product to the Brass Monkey line. Ideally we wanted something that could happily sit inside or outside, but since 80-90% of our baths and tubs are kept outdoors, it made sense to have something that was readily available and didn’t require super complex manufacturing. 

When you think about being exposed to the cold, happiness probably isn’t the first feeling that comes to mind. However, research has proven that the colder you are, the happier you are!

The goal with the Brass Monkey App and our Gen2 units is to give you more control over your Brass Monkey bath or plunge. 

I’m not going to sugar coat it, my journey to become a certified Wim Hof Method Instructor at the Wim Hof Academy has been pretty difficult so far.

Many of us are breathing wrong. As humans, when it comes to breathing we have two choices; nasal breathing or mouth breathing. They both lead to the same place, the throat, so it shouldn’t matter which one we choose… not quite! 

We all have mental health, increasingly, we’re becoming more aware of what impacts it and how modern living doesn’t quite align with our caveman brains. 19.86% of adults globally are experiencing a mental illness ( and this figure is increasing.