Cold water immersion at the heart of the contrast circuit
Recovery That Keeps Members Coming Back:
Driving Engagement and New Member Interest Through Cold Water Immersion
Redefining the Member Journey
Since introducing ice baths, Topnotch has seen cold water immersion become a genuine part of members' routines and not just an occasional add-on. With a broad demographic from first-timers to experienced athletes, the facility has successfully brought cold therapy to members who would never have sought it out on their own. New users are guided gradually, starting with just a minute to find their feet, before building up at their own pace. That measured approach has turned hesitant first-timers into consistent regulars.
The Contrast Therapy Experience
The ice bath sits at the heart of the facility's recovery offering, paired naturally with the sauna and pool to create a full contrast therapy circuit. Members are encouraged to move between ice, swim, and sauna, a routine that opens the body up and leaves them feeling sharp and energised. Whether used after a session to feel good for the rest of the day, or on a rest day specifically for recovery, cold immersion has become a tool members return to consistently. That post-dip clarity, awake, alert, and ready to go, speaks for itself.
Engineered for High-Traffic Performance
With between 50 and 100 members using the ice baths daily, Topnotch needed a setup that could handle real commercial demand without adding operational burden. Maintenance has been straightforward, with routine checks every 15 minutes alongside existing pool duties, and simple filter changes that slot neatly into day-to-day shift patterns. The units have performed consistently since day one, allowing the team to focus on member experience rather than equipment management.
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A Partnership Built on Support
The onboarding experience with Brass Monkey stood apart from working with traditional equipment suppliers. From the first call, the team received clear, useful information and when engineer support was needed, it was fast and easy to arrange. That responsive, hands-on approach gave Topnotch the confidence to integrate cold immersion smoothly and build it into their wider member offering from the start.
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A Message from the Gym Floor
"Once members try it, they're willing to give it another go. And once they do, many of them come back consistently, even on their days off."