Science23 Jul 20269 min
Journal
Field notes on the cold.
Evidence, perspective and practical guidance: one hub, typed by depth. Reframes that challenge the noise, the science behind the claims, and how to practise safely.
Latest · filter by type
Science7 Jul 20263 min
Building resilience through cold
Business7 Jul 20263 min
How forward-thinking facilities are turning recovery into revenue
Science4 Jun 20265 min
Your Nervous System Adapts in Three Sessions. The Wellness Industry Still Hasn’t.
Science1 Jun 20266 min
Cold Water Immersion Has One Benefit. Everything Else Is a Consequence.
Science12 May 20263 min
Can you use an ice bath for weight loss?
Practice12 May 202615 min
Cold exposure and metabolism: what the evidence actually shows
Recovery25 Nov 20253 min
The Recovery Gap: Why Most Gyms Fail at Ice Bath Recovery
Science12 Nov 20253 min
Feeling unwell? Here’s why you should skip the dip.
Science7 Nov 20252 min
Why 2 Minutes Daily Beats 11 Minutes Weekly
Recovery22 Oct 20252 min
Engineering Readiness: Cold Water for High Performance
Science14 Oct 20252 min
Readiness Starts in the Cold: Why Stress Management Begins with Exposure
Practice10 Oct 20252 min
The Mental Edge: How Cold Water Builds Readiness
Practice2 Oct 20256 min
How to Do Contrast Therapy: Sauna and Ice Bath Protocol
Business2 Oct 20259 min
Is an ice bath a headache for business to own?
Practice24 Sept 20252 min
How Can Cold Water Immersion Help Injury Prevention?
Recovery17 Sept 20253 min
3 Reasons Why You’re Not Recovering From Your Training
Recovery9 Sept 20252 min
Why Your Immune System Could Be the Key to Better Training
Business3 Sept 20252 min
Why Ice Baths Are the Next Competitive Advantage for Commercial Spaces
Science1 Sept 20257 min
Not Convinced You Really Need an Ice Bath? Here's Why You're Wrong.
Recovery28 Aug 20252 min
What 2 Minutes in the Ice Can Do for Your Training
Business20 Aug 20253 min
The Ice Bath Revenue Opportunity Every Gym Owner Should Know
Stories13 Aug 20253 min
Scary Spice Gets Real: Ice Baths & Inner Strength
Recovery12 Aug 20252 min
Fitness and Recovery Evolution: There’s more to recovery than you think
Science5 Aug 20253 min
The Benefits of Adding Cold Water Immersion to Your Routine
Business28 Jul 20259 min
The hidden dangers of choosing the wrong ice bath: A commercial operator's guide
Business29 Apr 20253 min
From Boutique Studios to Big-Box Gyms: How Recovery is Reshaping the Fitness Industry
Practice22 Apr 20253 min
From Stress to Strength: How Gyms Can Help Lower Modern Stress with Cold Water Immersion
Practice15 Apr 20253 min
How to Design the Ultimate Recovery Space in Your Gym
Science8 Apr 20253 min
The Mind-Body Connection in Fitness: Why More Gyms Are Embracing It
Practice3 Apr 20254 min
How Cold Water Therapy Affects Female Hormones
Science1 Apr 20255 min
Building Resilience Through Cold: The Science of Ice Baths and Stress Management
Science1 Apr 20254 min
Choosing the Right Ice Bath Provider: Ensuring Safety, Support & Long-Term Success for Your Gym
Science1 Apr 20255 min
Cold Water Therapy and its Impact on Mental Health
Recovery25 Mar 20253 min
The Recovery Revolution: Why More Gyms Are Prioritising Wellness Over Workouts
Practice18 Mar 20255 min
Beyond the Workout: How Gyms Can Create a True Wellness Experience
Science13 Mar 20254 min
Why Women May Have a Cold Water Advantage
Recovery11 Mar 20254 min
The Future of Fitness - Why Recovery is the New Performance
Science7 Mar 20254 min
Breaking Barriers and Building Resilience: Women Leaders at Brass Monkey Share Their Journeys
Practice7 Mar 20252 min
Nasal breathing and cold exposure
Business4 Mar 20254 min
Owning & maintaining an ice bath: what every gym owner needs to know
Business17 Feb 20252 min
The business case for adding Ice Baths to your Fitness Facility
Stories11 Feb 202510 min
The Stoltman Brothers
Science3 Jan 20258 min
Installing a custom ice bath as part of a contrast therapy suite
Science3 Jan 20253 min
The growing global demand for ice baths and cold plunges
Science1 Jan 20254 min
10 ways to boost wellbeing in 2025
Recovery14 Nov 20248 min
Why you should try an ice bath before your workout
Stories4 Nov 20246 min
Linda Davies
Stories3 Oct 20243 min
Paul Mort
Practice2 Oct 20243 min
Five simple steps to getting the most from the cold
Business20 Sept 20243 min
Ice Baths vs Cryotherapy: A Scientific Comparison For Businesses
Stories2 Sept 20246 min
Sisters of swim
Stories29 Aug 20242 min
The Big Dip
Stories22 Aug 20242 min
Dip spots
Stories22 Aug 20248 min
The Best Places To Go Wild Swimming Near London
Stories13 Aug 20242 min
Brass Monkey Ice Baths | Ollie Ollerton Survive & Thrive
Stories1 Aug 20244 min
Steven Sulley
Recovery1 Aug 20249 min
The Power Of Ice Baths For Athletes: The Three Pillars Of Ice Bath Performance Enhancement
Stories26 Jul 20247 min
The Best Wild Swimming Spots In Cumbria And The Lake District
Stories12 Jul 20248 min
Top 5 Wild Swimming Spots in South Yorkshire
Stories3 Jul 20244 min
Pete Doherty
Stories20 Jun 20246 min
Top 4 wild swimming spots in Derbyshire
Stories3 Jun 20245 min
Mark Whittle
Stories28 May 20249 min
Top 5 Wild Swimming Spots in West Yorkshire
Stories10 May 20249 min
Chill with Sweaty AF
Stories10 May 202410 min
The Best Wild Swimming Spots in North Yorkshire
Practice7 May 20248 min
A Beginner’s Guide to Wild Swimming
Stories29 Apr 20243 min
The Bluetits
Practice26 Apr 20244 min
8 steps to mastering the cold
Stories24 Apr 20242 min
Queen of the cold
Stories24 Apr 20243 min
The dales dipper
Stories24 Apr 20244 min
The cold is my teacher
Practice18 Apr 20242 min
5 easy steps to cold water immersion for beginners
Practice9 Apr 20244 min
How can I take my cold water immersion practice to the next level?
Practice5 Apr 20243 min
How can cold water strengthen my immune system?
Practice26 Mar 20242 min
How to maximise the effects of the cold by stimulating your Vagus nerve.
Science19 Mar 20242 min
Why is the cold so good for brain health?
Science15 Mar 20244 min
The Hormesis principle and the cold as a Eustress.
Science8 Mar 20244 min
Ben’s 31-Day Challenge: Man vs Ice
Science20 Feb 20242 min
We ask Joie Risk: Do you have any advice on contrast therapy?
Science20 Feb 20242 min
We ask Joie Risk: What's changing in the 'at home' space from a sauna brand perspective?
Science20 Feb 20243 min
We ask Laurence Fountain: The cold as a hormetic stressor, like exercise, what do you believe about the cold in terms of resilience building?
Recovery20 Feb 20242 min
We ask Laurence Fountain: What is the role of cold water immersion in recovery?
Practice20 Feb 20242 min
We ask Professor Green: How did you get into cold water immersion?
Practice20 Feb 20242 min
We ask Professor Green: How is using the cold different now from when you first started using it?
Science20 Feb 20242 min
We ask Rosie Marcel: What is it that attracted you to cold water immersion?
Science20 Feb 20242 min
We ask Rosie Marcel: Why do you keep going back to the ice?
Science20 Feb 20242 min
What advice would you give to first-time ice bath users?
Stories19 Feb 20244 min
London Panel
Stories2 Feb 20243 min
The Ice Viking
Stories30 Jan 20246 min
Big Pharma VS Wim Hof: The Mulligan Brothers Documentary
Practice19 Jan 20244 min
How do I get started with cold exposure?
Practice19 Jan 20244 min
How do I prepare for an ice bath?
Practice19 Jan 20243 min
How do I warm up after an ice bath?
Practice19 Jan 20244 min
How long and how often should I go in an ice bath?
Practice19 Jan 20244 min
How to guide yourself through a one-minute ice bath
Practice19 Jan 20242 min
How to guide yourself through a three-minute ice bath
Science19 Jan 20242 min
Master the cold with Daniel Kluken
Science19 Jan 20242 min
Should I go into an ice bath if I’m not feeling well?
Science19 Jan 20242 min
What are the benefits of using an ice bath?
Practice19 Jan 20244 min
What breathwork should I use in an ice bath?
Practice19 Jan 20242 min
The difference between a cold shower and an ice bath
Practice19 Jan 20242 min
What should I do if I feel like I don’t want to go into an ice bath?
Science14 Dec 20234 min
The Barrel: Our most northern monkey
Practice14 Nov 20237 min
How to harness the power of cold exposure with the Andrew Huberman approach
Practice10 Nov 20233 min
Seeking discomfort: So just how cold is cold?
Practice12 Sept 20234 min
How long should you stay in an ice bath?
Science18 Jul 20233 min
5 Reasons high achievers use deliberate cold exposure
Practice30 Jun 20234 min
Why is breathwork important? (and how to do it right)
Science13 Jun 20233 min
The ice bath after-drop
Science30 May 20233 min
Ice baths: Everything you need to know before taking the plunge
Recovery16 May 20233 min
Cold plunge after workout - does it ruin your gains?
Science25 Apr 20233 min
Do’s and don'ts of cold water therapy
Practice12 Apr 20233 min
2 years of cold showers - Shainah’s story
Practice28 Feb 20233 min
How to take a cold shower - a beginner's guide
Science20 Feb 20232 min
5 healthy habits to start this week
Science7 Feb 20232 min
Fire and ice: Sauna and ice bath contrast therapy
Science23 Jan 20232 min
Ice baths burn fat - Fact or myth?
Science13 Dec 20222 min
Can cold exposure make you happier?
Stories8 Dec 20222 min
The Brass Monkey Barrel
Science8 Dec 20222 min
Can the cold help depression?
Science8 Dec 20222 min
Cold & mental health
Science8 Dec 20223 min
The Brass Monkey app & gen2
Practice8 Dec 20222 min
Wim Hof Academy: My journey so far
Practice3 Nov 20223 min
3 breathing techniques to prepare for the cold
Science3 Nov 20223 min
5 ways to explore cold water therapy
Practice3 Nov 20223 min
7 benefits of cold showers
Practice3 Nov 20228 min
A journey into ice water: From cold showering to ice baths
Science3 Nov 20223 min
Best sources for deep cold exposure
Science3 Nov 20223 min
Cold water therapy and mental health: Dan's story
Science3 Nov 20227 min
Converting a chest freezer into an ice bath or ice plunge
Science3 Nov 20223 min
Finding comfort in discomfort
Practice3 Nov 20222 min
How to get the most out of deliberate cold exposure
Practice3 Nov 20222 min
How do ice baths help cross fit workouts
Science3 Nov 20224 min
Inflammaging - Introduction and 4 ways to reduce it
Science3 Nov 20222 min
Preparing for your first ice bath
Science3 Nov 20222 min
Raynaud's syndrome and the cold
Science3 Nov 20226 min
The benefits of ice baths & cold water therapy
Science3 Nov 20222 min
The breath and the cold
Stories2 Nov 20224 min