Brass Monkey at Horizon Leisure
The Core of Community Recovery
Healthier, Happier Communities
Horizon Leisure stands as a cornerstone of community wellbeing, operating as a leisure trust with a singular mission: to bring fitness, leisure, and wellness to everyone. Recognising that the modern consumer's expectations have shifted beyond the traditional gym floor, Horizon set out to add cold water immersion to their spa, alongside the heat they already had.
The Evolution of Wellness
While hot therapies like saunas and steam rooms have long been staples of the leisure industry, Horizon saw growing member interest in cold water immersion. To serve the community well, the leadership team at Horizon knew that an advanced cold plunge was the natural next step in their spa’s evolution. They required a solution that didn't just meet the aesthetic standards of a premium spa but also satisfied the rigorous operational governance required for high-traffic public use.
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Quality and Governance
Horizon chose Brass Monkey for the build quality and the safety standards behind it. In an industry where stagnant water and poor filtration can be a significant concern, Brass Monkey units, which clean themselves continuously and turn the water over efficiently, provided the operational peace of mind Horizon required. The aesthetic was equally paramount; the natural wooden cladding and metallic interior finishes were selected to scream quality, seamlessly complementing the existing spa environment and signalling a premium experience to every member who walks through the door.
A Partnership Built on Care
For Horizon, the decision was about more than just a piece of equipment; it was about a long-term partnership. The ability to collaborate on member experience, share conceptual ideas, and receive immediate support via a simple phone call or email has been instrumental in the successful integration of the plunge. Brass Monkey's care for the product and the member experience has let Horizon offer something members come back for.
The Member Response
The impact on the community has been immediate and profound. Since the installation, Horizon has seen a significant shift in member behaviour, with users now visiting for dedicated spa and recovery sessions rather than just a quick post-workout dip. This positive reception is reflected in strong NPS feedback and a renewed sense of community within the recovery space. By listening to the changing needs of their members, Horizon Leisure has successfully future-proofed their offering, proving that when quality and care are at the forefront, the results speak for themselves.
"I’d absolutely recommend Brass Monkey. The reasons are really simple: quality of product is second to none, the partnership is excellent, and they really care about what they do—and that comes through in the product."
— Scott McKenzie, Commercial Director, Horizon Leisure