Everlast Gyms
The flagship evolution of recovery
Brass Monkey at Everlast Gyms
The flagship evolution of recovery
Everlast Gyms Liverpool has integrated Brass Monkey ice baths to transform their flagship into a premier recovery destination.
By bridging the gap between elite fitness and holistic wellness, they have successfully delivered a professional-grade contrast therapy experience that meets the evolving demands of the 2026 fitness consumer.
A New Standard for Recovery
At the brand-new flagship Everlast Gyms in Liverpool, the traditional gym model has been transformed into a comprehensive wellness destination. By embedding Brass Monkey ice baths directly into the recovery zone alongside saunas and steam rooms, Everlast has created a high-performance "hot and cold" contrast circuit. This integration allows members to seamlessly tie professional-grade recovery into their training regimes, resulting in a facility where members don't just come to train—they come to thrive.
The Shift from Fitness to Wellness
The industry is currently witnessing a distinct evolution where members no longer want to separate their fitness and wellness journeys. In the first 90 days since launch, it has become clear that providing everything under one roof is the right strategic decision. Members are moving away from visiting separate boutique wellness studios; instead, they are utilizing their Everlast membership to access world-class recovery tools that were previously only available to elite athletes. This "everything under one roof" approach has added massive value to the membership, making the recovery zone an integral part of the flagship experience.
Operational Simplicity and Support
Opening a new flagship facility is a daunting task, but the partnership with Brass Monkey made the integration of cold therapy remarkably smooth. From an operational perspective, the units are exceptionally easy to maintain, providing a manageable transition for staff accustomed to larger-scale pool maintenance. The onboarding process was supported by exceptional communication, with help available via a simple WhatsApp or email. This level of partnership ensured that the team felt confident and knowledgeable from day one, allowing them to focus on member engagement rather than technical hurdles.
Busting Myths and Building Habits
While many members are initially apprehensive about the cold—often citing fears of the temperature—the presence of the ice baths has sparked an incredible amount of curiosity. Through member tours and staff education on breathing techniques, these initial barriers are quickly dismantled. Once members experience the post-plunge adrenaline and stress relief, they become regular converts. Interestingly, there has been a significant surge in female members using the baths, with many reporting that the sessions have become an essential tool for managing the stresses of modern professional life.
The Future of the Industry
As we move through 2026, the demand for cold water therapy is growing day by day, fueled by a more knowledgeable and wellness-conscious public. The success in Liverpool has proven that wellness is not just a trend but a fundamental pillar of the modern fitness offering. For any General Manager looking to future-proof their facility, the integration of Brass Monkey units is a powerful signal to the market. It’s a decision that drives footfall, increases retention, and meets the customer exactly where they are: looking for a lifestyle solution that balances intense training with intelligent recovery.
"I would 100% recommend Brass Monkey. We know the way the industry is going and cold water therapy is massive. The benefits are just unbelievable and the positive impact on this facility has been massive."
— Megan, General Manager, Everlast Gyms Liverpool
Matching capacity to demand
When adding an ice bath to your gym, start by thinking about how many members will use it each day. Demand usually grows quickly once people experience the benefits. If the ice bath is on the gym floor or open for unrestricted use, it’s best to choose a higher-capacity system. Our Spa range is built to handle busy peak times without dropping performance.
Not sure what you need? Get in touch and we’ll help you choose the right setup for your space and membership.
Small user load: The Pro
Up to 75 users per day
Great for: Boutique gyms or gated experiences.
Reaches temperatures as low as 3°C (chill) or 0°C (ice generation)
Maintenance required: Simple daily maintenance required
High user load: The Spa
Up to 400 users per day
Great for: Large gyms, all member access or changing room experiences.
7°C per hour cooling rate—most powerful on the market
Maintenance required: More powerful filtration means less maintenance.
Complete custom build
Up to 400 users per day
Spa grade ice bath custom built with plant room installation.
Great for: Limited space plant room installs or complex spaces where premium materials or shapes are required.
How might your wellness centre implement ice baths or contrast therapy?
Brass Monkey provides commercial-grade ice baths and cold therapy solutions designed for wellness studios, combining high performance, hygiene compliance, and durability for daily use. Their range of products, from boutique systems to high-capacity installations, comes with full support including installation, staff training, maintenance, and remote monitoring. For studios with limited space, they also offer cold showers that pair perfectly with saunas for contrast therapy.
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