Arc London x Brass Monkey
Arc couldn’t find the right partner to fulfil their vision – until they met Brass Monkey
Arc stands at the forefront of the UK’s emerging social wellness movement. A progressive brand that places connection, community and evidence-based contrast therapy practices at its core. Located strategically in Canary Wharf, a global hub of high-performance and high-stress, brimming with people needing a new way to find calm. Arc offers a stunning wellness experience featuring the UK’s largest sauna, seating up to 65 people and 8 custom double ice baths with a breathwork space underpinning their programs.
A shared mission
Strengthened by a deep alignment in our missions to bring mental and emotional health, Chris Miller, founder of White Rabbit Projects, quickly realised that Brass Monkey was the only real contender who could bring his vision to life. Our understanding of Arc’s experiences and translating that into technology that could make them happen was key.
Sealing the partnership through innovation
A visit to our site in North Yorkshire, the workshop and lab where all our baths are built sealed the deal for Chris. Seeing our engineering quality, the scale of filtration systems, design flexibility and installation capabilities cemented our partnership. We innovated at pace, engineering and patenting new cooling systems that could deliver a seamless, high-quality experience in a high demand environment.
Precision engineering for a seamless experience
Working side by side with Arc’s project managers our team installed the partially sunken units before the baths were sealed into a false floor and tiled in black. A stud wall was built for the dedicated plantroom, keeping the sleek, meditative aesthetic intact while ensuring high-performance functionality. Each ice bath is also linked to Arc’s app, allowing their team to set different temperatures for each bath. Some at 0°C for an extreme plunge, while others are set at 4°C and 6°C for varying levels of intensity.
Wellness programming
Unlike traditional spas, Arc operates as a programmed wellness space, offering structured experiences throughout the day with an inclusive pricing approach to democratise access. Theses include ‘Morning Awaken’, ‘Midday Dopamine Reset’, ‘Evening Wind Down’, and ‘Friday Night Socials’ - a booze-free blend of wellness and social engagement.
The future is social
The success of Arc’s Canary Wharf location has fuelled plans for expansion with Miller is already exploring multiple new sites in London. The partnership between Brass Monkey and Arc is set to redefine contrast therapy in the UK, proving that wellness is no longer a solitary pursuit but a shared, transformative journey.
