Ice baths are booming in top gyms. Discover how they can boost retention and grow your brand.


Free guide
How to grow your business with ice baths
At Brass Monkey, we’re seeing a global shift in fitness—gyms are moving beyond aesthetics to focus on performance, recovery, and wellbeing. Leading gyms are embracing cold water immersion, not just as a tool for recovery, but as an experience that boosts retention, builds community, and drives revenue.
Cold water therapy isn’t a trend—it’s the future. The £4.3 trillion wellness economy is growing fast, and recovery is now essential. We help gyms create premium ice bath experiences that deliver instant results and lasting benefits—mentally and physically.
Download our free guide to learn how to integrate ice baths into your gym—and stay ahead of the curve.

Download our free ice baths for gyms and studios guide
Recovery means business


Meet the Pro ice bath.
Engineered for high use. Designed for zero stress. The Brass Monkey Pro is compact. More powerful. More capable than any other ice bath. A quick-to-install plug-and-perform bath with options for chill or ice generation, always-on filtration, serving up to 75 people a day. With 23 colour options, ROI modelling, and team training, it’s built to fit your space and your strategy. Speak to one of our experts today to learn more.
For those who demand more
Brass Monkey are trusted by some of the world’s leading spas, hotels and gyms.
Commercial ice bath frequently asked questions
Got a specific question you need answering? get in touch
What is the difference between our residential and commercial ice baths and cold plunges?
Simply put our commercial ranges are built with superior filtration and temperature controls to handle the large user loads and demand of spas and gyms.
Do Brass Monkey pro ice baths have filtration systems?
Yes, all our commercial ice baths and cold plunges are fitted with built-in filtration systems to keep the water clean. Filtration systems are different depending on the model/range or what output you are looking to achieve based on expected user load.
Do the baths include temperature control?
Yes, all of our ice baths and cold plunges are easily temperature controlled so you can maximise your members experience.
Do you offer support when installing ice baths into gyms
Your gym or fitness studio is unique. So our process is designed to ensure your experience is as exceptional as our ice baths. You can learn more regarding our process here.
Is training provided with Brass Monkey?
Gyms that prioritise education see dramatically higher engagement and satisfaction. At Brass Monkey, we offer training and guidance on all of the above, delivered by our team through our comprehensive support package ProCare that comes free with every Ice Bath.
We also have a wealth of knowledge available for free, compiled and presented in easy to digest format in our Deliberate Cold Exposure Guide.
How will ice baths and cold plunges improve my gyms membership experience?
The challenge isn't just getting members through the door—it's creating an environment where they want to stay, grow, and thrive.
Common Member Challenges:
- Training plateaus and recovery setbacks
- Fluctuating motivation levels
- Modern life's constant pressures and stresses
How Cold Water Immersion Transforms the Experience:
- Accelerates recovery, allowing consistent training
- Enhances sleep quality and daily energy
- Provides powerful mental clarity and resilience
By integrating ice baths, you're not just adding equipment—you're creating a sanctuary where members can reset, recover, and push forward with renewed purpose.
How easy is it to set up an ice bath in my gym
We have many ice bath options from simple plug and go to fully custom installs. Speak to one of our experts today and we can advise you on the best solution depending on space and needs.