Reformer Collective:
Completing the Wellness Package with Contrast Therapy
Reformer Collective: Completing the Wellness Package with Contrast Therapy
The Vision: 100% Complete
Reformer Collective & ROX Life are design-led boutique fitness and wellness studios redefining how people move, recover, and feel. Offering a diverse range of reformer Pilates, barre, yoga, strength, and high-energy cycling classes, the studios are built around expert instruction, community, and empowering movement for all abilities.
Recognising that world-class classes alone weren’t enough, the business set out to expand its offering with ice bath and sauna facilities to support complete recovery. The goal was clear: to create a space where members could train, recover, and reset all in one place.
Members can now enjoy reformer Pilates, cycling, strength training, and contrast therapy as part of a seamless, all-encompassing wellness experience.
Why Contrast Therapy Made Sense
The decision to invest in cold water therapy was strategic. Reformer Collective identified contrast therapy as a growing market delivering proven benefits for health, wellness, and recovery. With everything the brand offers through its classes and studio experience, adding professional recovery facilities was a natural progression.
Recovery was always intended to be part of the journey, completing the studio’s holistic approach to movement, performance, and wellbeing.
Three Non-Negotiables for Cold Plunge Selection
When evaluating suppliers, Reformer Collective had clear requirements.
Aesthetic excellence. Design was non-negotiable. The cold plunges needed to integrate seamlessly into a premium studio environment and align with the brand’s commitment to creating beautiful, considered spaces.
High-performance capability. The equipment had to deliver consistent, precise temperature control and perform reliably throughout daily commercial use.
PWTAG-compliant filtration. This was the deciding factor. Water quality and cleanliness were essential, with full compliance to PWTAG standards ensuring safe, hygienic operation and peace of mind from a health and safety perspective.
Integrating Recovery into the Member Journey
Reformer Collective didn’t simply install cold plunges — the entire member experience was designed around a bespoke contrast therapy service. Recovery Room time slots align with the end of reformer Pilates classes, creating a natural, seamless flow through the studio. Members finish their class, grab a drink, and move directly into the contrast therapy space.
Community feedback has been overwhelmingly positive, with strategic scheduling transforming recovery from a standalone add-on into an integrated part of the Reformer Collective experience.
The Recommendation: Industry Leading for a Reason
"Absolutely. Industry leading, high standard, fantastic cold plunge and ice bath. It's number one for a reason and we're glad we're on board."
"This cold plunge provides us everything we need to run a fabulous contrast therapy space."
Allan, Customer Experience Director, ROX Life & Reformer Collective
Matching capacity to demand
When adding an ice bath to your gym, start by thinking about how many members will use it each day. Demand usually grows quickly once people experience the benefits. If the ice bath is on the gym floor or open for unrestricted use, it’s best to choose a higher-capacity system. Our Spa range is built to handle busy peak times without dropping performance.
Not sure what you need? Get in touch and we’ll help you choose the right setup for your space and membership.
Small user load: The Pro
Up to 75 users per day
Great for: Boutique gyms or gated experiences.
Reaches temperatures as low as 3°C (chill) or 0°C (ice generation)
Maintenance required: Simple daily maintenance required
High user load: The Spa
Up to 400 users per day
Great for: Large gyms, all member access or changing room experiences.
7°C per hour cooling rate—most powerful on the market
Maintenance required: More powerful filtration means less maintenance.
Complete custom build
Up to 400 users per day
Spa grade ice bath custom built with plant room installation.
Great for: Limited space plant room installs or complex spaces where premium materials or shapes are required.
How might your wellness centre implement ice baths or contrast therapy?
Brass Monkey provides commercial-grade ice baths and cold therapy solutions designed for wellness studios, combining high performance, hygiene compliance, and durability for daily use. Their range of products, from boutique systems to high-capacity installations, comes with full support including installation, staff training, maintenance, and remote monitoring. For studios with limited space, they also offer cold showers that pair perfectly with saunas for contrast therapy.
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