1Rebel Chelsea
1Rebel: The New Standard for High-Performance Recovery
Completing the Wellness Ecosystem through the Power of Contrast Therapy
1Rebel: The New Standard for High-Performance Recovery
Completing the Wellness Ecosystem through the Power of Contrast Therapy
Redefining the Member Journey
1Rebel Chelsea launched "Reset," a dedicated recovery concept designed to complete their wellness ecosystem. By integrating ice baths alongside high-intensity "Reshape" and reformer Pilates, the studio has successfully educated members to take their recovery as seriously as their workouts, elevating the overall brand experience.
The Contrast Therapy Experience
The venue brings together sauna, breathwork, and cold exposure into a carefully designed contrast therapy journey. Ice baths play a central role in this experience, serving as a powerful tool for both physical restoration and mental conditioning. In this calm, considered setting, members are encouraged to strengthen the connection between mind and body, using the cold to challenge their limits and build resilience while socialising through the shared recovery process.
Engineered for High-Traffic Performance
The partnership with Brass Monkey extended beyond the hardware, providing a seamless onboarding experience with accessible support via the dedicated app and a highly responsive support team. This collaborative approach ensured the 1Rebel team felt confident managing the equipment and educating members on the physical and mental benefits of contrast therapy from day one.
A Partnership Built on Support
The partnership with Brass Monkey extended beyond the hardware, providing a seamless onboarding experience and direct communication via the app and WhatsApp. This support ensured the team felt confident managing the equipment and educating members on the physical and mental benefits of contrast therapy from day one.
A Message from the Gym Floor
"Adding the cold plunges has rounded off the whole experience for us. It’s been an amazing opportunity to educate customers and encourage them to take their recovery as seriously as they take their workouts—it just betters the entire experience."
— Abbie, General Manager, 1Rebel Chelsea
Matching capacity to demand
When adding an ice bath to your gym, start by thinking about how many members will use it each day. Demand usually grows quickly once people experience the benefits. If the ice bath is on the gym floor or open for unrestricted use, it’s best to choose a higher-capacity system. Our Spa range is built to handle busy peak times without dropping performance.
Not sure what you need? Get in touch and we’ll help you choose the right setup for your space and membership.
Small user load: The Pro
Up to 75 users per day
Great for: Boutique gyms or gated experiences.
Reaches temperatures as low as 3°C (chill) or 0°C (ice generation)
Maintenance required: Simple daily maintenance required
High user load: The Spa
Up to 400 users per day
Great for: Large gyms, all member access or changing room experiences.
7°C per hour cooling rate—most powerful on the market
Maintenance required: More powerful filtration means less maintenance.
Complete custom build
Up to 400 users per day
Spa grade ice bath custom built with plant room installation.
Great for: Limited space plant room installs or complex spaces where premium materials or shapes are required.
How might your wellness centre implement ice baths or contrast therapy?
Brass Monkey provides commercial-grade ice baths and cold therapy solutions designed for wellness studios, combining high performance, hygiene compliance, and durability for daily use. Their range of products, from boutique systems to high-capacity installations, comes with full support including installation, staff training, maintenance, and remote monitoring. For studios with limited space, they also offer cold showers that pair perfectly with saunas for contrast therapy.
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